We kicked off a project to refresh the Under Armour e-commerce responsive site with the latest design trends and best practices. Our goal was to make the browse path frictionless, by using WCAG and modern interface guidelines. As a result the browsing experience feels more streamlined and has a potential for higher RPV, AOV, ATC and other acronyms, that are market better for customers.

We kicked off a project to refresh the Under Armour e-commerce responsive site with the latest design trends and best practices. Our goal was to make the browse path frictionless, by using WCAG and modern interface guidelines. As a result the browsing experience feels more streamlined and has a potential for higher RPV, AOV, ATC and other acronyms, that are market better for customers.

2020 Work. A refined approach to enhancing the traveler experience by delivering relevant content at key moments throughout their journey. Research highlights that integrating contextual cards, actionable prompts, and dynamic modules at pivotal touchpoints significantly elevates the overall user experience in a native mobile environment.

Designed and maintained a structured design library, ensuring consistency across pods and viewports. Focused on human-centered principles to create intuitive, scalable user flows for seamless experiences across Android TV, Roku, Apple TV, web, and native mobile.

Digital Vision UXUI for all parts of the media broadcast business, ensuring a seamless experience on native mobile, tablet, and responsive desktop for the second-largest U.S. broadcaster. Internal tools and customer facing. Detailed presentation available on request. Working on updating with all project design files.

2014 Work. Translated business goals into a clear and cohesive digital strategy while envisioning innovative concepts for future e-commerce interactions. Worked in a collaborative, integrated environment to better the customer experience and increase KPI's.

Work from 2014. Partnered with product managers to transform business requirements into a clear and actionable digital strategy. Designed product enhancements, visual artifacts, and user flows to support efficient development. Collaborated in a dynamic, cross-functional environment to shape end-to-end product releases. Developed thoughtful solutions tailored to meet a variety of business needs and challenges.

Work from 2019. Created innovative pitch deck ideas for the Los Angeles-based strategy and creative agency, Human Standard™. This example highlights a newly designed filter feature, enabling seamless browsing across verticals with a single, scalable module. Updates to the type ramp, product cards, hierarchy, badging, and overall visual design contribute to a smooth, effortless browsing.

2018 Work. Created innovative pitch deck ideas for the Los Angeles-based strategy and creative agency, Human Standard™. Conducted an initial audit to pinpoint key areas for improvement from a product designer’s perspective, focusing on elevating the customer experience within their research inventory.

2022 Work. When the brief changed, the work got better. Delivered sharp, user-first UX and UI designs, backed by thorough documentation that left nothing to guesswork. Built functional prototypes, led development walkthroughs, and provided clear, actionable instructions. No fluff. Just high-quality work that met the mark, every time.

2014 Work. Created conceptual explorations for Kenmore's Smart Thermostat mobile app interface, Assure-link—a suite of products empowering homeowners to manage their appliances from their mobile devices. Designed a clean, scalable monochromatic interface, incorporating radial and vertical input concepts, on/off states an intuitive menu navigation. For cu

2009 Work. Focused on designing and exploring concepts for generic products with a strategic approach to disrupt the retail space. The aim was to capture consumer preference and build loyalty for parity products by leveraging visually appealing aesthetics and aligning with market trends.

2011 Work. Design and art direction used classroom textures, colors, and visual storytelling to shape the brand’s overall look and feel. NYCDOE played a crucial role as a key stakeholder in approving a microsite designed to house valuable tools and services for current staff, job seekers and more.

2011 Work. Designed icons and a UI mood board for the Discover mobile app. Collaborated closely with the marketing and digital teams in an iterative process to develop an icon system that seamlessly works across all digital channels. Created UI themes and refined the design based on feedback. The screen transitions feature a radial effect.

2011 Work. Designed a sales product that gives sales teams easy access to event collateral. The tablet product supports field content distribution to sales teams while capturing important metrics on the backend. Using existing brand standards and insights from key stakeholders, I created a branded interface solution. Additionally, I designed supporting digital collateral based on the established brand architecture.

2011 Work. Redesigned a technical website that helps customers navigate difficult technical details and apply filters. It features product card modules designed to address specific business challenges. In this example, the modules adapt to responsive grids, allowing for the seamless scaling of large amounts of product card information into a highly polished easy to absorb customer user experience.

2010 Work. Created branded iterative design concepts for merchandise. Began the journey of transitioning from iterative graphic design concepts into responsive digital products.

2009 Work. Created a package design that effectively conveyed the brand’s qualities and premium positioning. The redesign stands out in-store, blending youthful appeal with a performance edge. The distinctive look features prominently in advertising, web, and promotional campaigns. Created visual assets that captures consumer confidence in the brand and scalable into multiple touch points.

2008 Work. Created a package design that effectively conveyed the brand’s qualities and premium positioning. Thoughtful design delivers impact, blending contexture and retail mechanics seamlessly. Design that delivers impact without deviating from brand guidelines. Carefully creating contexture and applying appropriate mechanics to retail elements, responsible for creating concept retail collateral.

2007 Work. Here’s a little peek at some of the logos I whipped up while working in the basement under Benihana for a quirky promotional graphics company. Partnered with a major direct-to-consumer printing powerhouse that can screen print on pretty much anything. Used my graphic design skills to bring over 2,000 unique customer requests to life with custom logos.

2007 Work. Design and my informative advertisement when I teamed up with a major direct-to-consumer printing company that can screen print on just about anything you can imagine. Put my graphic design skills to the test, creating custom logos for over 2,000 unique customer requests — if you can dream it, I designed it!

2008 Work. Created a series of package designs for Motorola, using satin, gloss, and matte varnish, along with spot colors and texture to give the PEBL a premium look. Organized production files into neat folders with only the essential, optimized assets. Ensured successful international printing.

2006 Work. Designed Disney's vintage chic. By drawing on nostalgic marketable elements, new design patterns elevate the brand in fresh ways. This style was applied across various product lines, including art posters, t-shirts, lunch boxes, and more. Iconic designs blend brand equity with vintage flair to boost retail appeal. The innovative use of color and typography results in charming, nostalgic designs that captivate customers.

2005 Work. Design for Oakwood, a global leader in corporate housing and serviced apartments, aimed to create an engaging and modern infographic concept for their college recruitment materials. Visual elements to capture the attention of prospective hires. These graphics can be repurposed beyond traditional collateral, appearing on promotional items like totes, tents, and t-shirts. Alongside other recruitment materials.

2005 Work. Some of my earliest designs from my time at a perfume factory. I developed a quick range of concepts for a brand refresh, using vibrant, skittle-like colors and trendy design elements to make the brand visually competitive and playful. I also had fun experimenting with names to capture the mood and set the vibe.

Work from 2005. A bulb manufacturer needed a package design that showcased the brand’s premium vibe. The redesign pops on the shelf and cuts down on cluttered product info. It highlights features like wattage equivalency, running times, and savings in a clean, easy-to-follow way that nudges customers toward a purchase. Plus, the layout is versatile enough to fit different languages and bulb variations.

Work from 2004. These are some of my earliest designs from my time at a design agency. I created a quick range of concepts for brand materials for the nation’s largest auction house, using vibrant, nostalgic design elements to make the brand visually stand out and disrupt the market. While some might find the art direction controversial or unconventional, it pushed boundaries and captured attention within the target customer base.