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Case Studies

Ideas & Explorations

We create amazing Webflow templates for creative people all around the world and help brands stand out.

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Kroger

2009 Work. Focused on designing and exploring concepts for generic products with a strategic approach to disrupt the retail space. The aim was to capture consumer preference and build loyalty for parity products by leveraging visually appealing aesthetics and aligning with market trends.

NYC School System

Work from 2011. Design and art direction used classroom textures, colors, and visual storytelling to shape the brand’s overall look and feel. NYCDOE played a crucial role as a key stakeholder in approving a microsite designed to house valuable tools and services for current staff, job seekers and more.

Paypal

2011 Work. Designed a sales product that gives sales teams easy access to event collateral. The tablet product supports field content distribution to sales teams while capturing important metrics on the backend. Using existing brand standards and insights from key stakeholders, I created a branded interface solution. Additionally, I designed supporting digital collateral based on the established brand architecture.

Hustler Casino

2010 Work. Created branded iterative design concepts for merchandise. Began the journey of transitioning from iterative graphic design concepts into responsive digital products.

Nvidia

2009 Work. Created a package design that effectively conveyed the brand’s qualities and premium positioning. The redesign stands out in-store, blending youthful appeal with a performance edge. The distinctive look features prominently in advertising, web, and promotional campaigns. Created visual assets that captures consumer confidence in the brand and scalable into multiple touch points.

Motorola

2008 Work. Created a package design that effectively conveyed the brand’s qualities and premium positioning. Thoughtful design delivers impact, blending contexture and retail mechanics seamlessly. Design that delivers impact without deviating from brand guidelines. Carefully creating contexture and applying appropriate mechanics to retail elements, responsible for creating concept retail collateral.

Go Sports!

2007 Work. Design and my informative advertisement when I teamed up with a major direct-to-consumer printing company that can screen print on just about anything you can imagine. Put my graphic design skills to the test, creating custom logos for over 2,000 unique customer requests — if you can dream it, I designed it!

Disney

2006 Work. Designed Disney's vintage chic. By drawing on nostalgic marketable elements, new design patterns elevate the brand in fresh ways. This style was applied across various product lines, including art posters, t-shirts, lunch boxes, and more. Iconic designs blend brand equity with vintage flair to boost retail appeal. The innovative use of color and typography results in charming, nostalgic designs that captivate customers.

Oakwood

2005 Work. Design for Oakwood, a global leader in corporate housing and serviced apartments, aimed to create an engaging and modern infographic concept for their college recruitment materials. Visual elements to capture the attention of prospective hires. These graphics can be repurposed beyond traditional collateral, appearing on promotional items like totes, tents, and t-shirts. Alongside other recruitment materials.

Scratch & Sniff

2005 Work. Some of my earliest designs from my time at a perfume factory. I developed a quick range of concepts for a brand refresh, using vibrant, skittle-like colors and trendy design elements to make the brand visually competitive and playful. I also had fun experimenting with names to capture the mood and set the vibe.

EcoSmart

Work from 2005. A bulb manufacturer needed a package design that showcased the brand’s premium vibe. The redesign pops on the shelf and cuts down on cluttered product info. It highlights features like wattage equivalency, running times, and savings in a clean, easy-to-follow way that nudges customers toward a purchase. Plus, the layout is versatile enough to fit different languages and bulb variations.

Auto Auctions

Work from 2004. These are some of my earliest designs from my time at a design agency. I created a quick range of concepts for brand materials for the nation’s largest auction house, using vibrant, nostalgic design elements to make the brand visually stand out and disrupt the market. While some might find the art direction controversial or unconventional, it pushed boundaries and captured attention within the target customer base.