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VERSION 3

PORTFOLIO

Bringing a history of thoughtful and creative solutions to meet business requirements while helping the team surpass product design objectives. All designs here are my own, refined and improved through valuable organizational feedback. Looking to help & contribute to the work.

All
Brand
Mobile
Web
Under Armour

How smart design sold more gear for Under Armour. We improved Under Armour’s marketplace performance not with guesswork, but with data. By analyzing real user behavior, we fine-tuned the interface making navigation faster, interactions smoother, and decisions easier. The result? A measurable lift in conversion rates, site efficiency, and ROI. When design pulls its weight, the numbers show it.

Under Armour

Good design sells. And we used it to move American Sportswear. Refined UX and UI weren’t just for show they were built to convert. Every interaction was thoughtfully designed, backed by detailed documentation and functional prototypes that brought ideas to life. With sharp attention to detail and a laser focus on the goal, we delivered user-centered solutions that did what they were meant to do: sell.

United Airlines

A refined approach to enhancing the traveler experience by delivering relevant content at key moments throughout their journey. Research highlights that integrating contextual cards, actionable prompts, and dynamic modules at pivotal touchpoints significantly elevates the overall user experience in a native mobile environment.

Hulu

2020 Work. Designed and maintained a structured design library, ensuring consistency across pods and viewports. Focused on human-centered principles to create intuitive, scalable user flows for seamless experiences across Android TV, Roku, Apple TV, web, and native mobile.

Sears

2018 Work. Translated business goals into a clear and cohesive digital strategy while envisioning innovative concepts for future e-commerce interactions. Worked in a collaborative, integrated environment to better the customer experience and increase KPI's.

Toms

2019 Work. Created innovative pitch deck ideas for the Los Angeles-based strategy and creative agency, Human Standard™. Conducted an initial audit to pinpoint key areas for improvement from a product designer’s perspective, focusing on elevating the customer experience within their research inventory.

Sears Continued

Work from 2014. Partnered with product managers to transform business requirements into a clear and actionable digital strategy. Designed product enhancements, visual artifacts, and user flows to support efficient development. Collaborated in a dynamic, cross-functional environment to shape end-to-end product releases. Developed thoughtful solutions tailored to meet a variety of business needs and challenges.

Freelance Projects

2022 Work. When the brief changed, the work got better. Delivered sharp, user-first UX and UI designs, backed by thorough documentation that left nothing to guesswork. Built functional prototypes, led development walkthroughs, and provided clear, actionable instructions. No fluff. Just high-quality work that met the mark, every time.

Stealth Team - Sinclair Broadcasting

Digital Vision UXUI for all parts of the media broadcast business, ensuring a seamless experience on native mobile, tablet, and responsive desktop for the second-largest U.S. broadcaster. Internal tools and customer facing. Detailed presentation available on request. Working on updating with all project design files.

Turo

Work from 2019. Created innovative pitch deck ideas for the Los Angeles-based strategy and creative agency, Human Standard™. This example highlights a newly designed filter feature, enabling seamless browsing across verticals with a single, scalable module. Updates to the type ramp, product cards, hierarchy, badging, and overall visual design contribute to a smooth, effortless browsing.

Kenmore

2014 Work. Created conceptual explorations for Kenmore's Smart Thermostat mobile app interface, Assure-link—a suite of products empowering homeowners to manage their appliances from their mobile devices. Designed a clean, scalable monochromatic interface, incorporating radial and vertical input concepts, on/off states an intuitive menu navigation. For cu

Kroger

2009 Work. Focused on designing and exploring concepts for generic products with a strategic approach to disrupt the retail space. The aim was to capture consumer preference and build loyalty for parity products by leveraging visually appealing aesthetics and aligning with market trends.

NYC School System

Work from 2011. Design and art direction used classroom textures, colors, and visual storytelling to shape the brand’s overall look and feel. NYCDOE played a crucial role as a key stakeholder in approving a microsite designed to house valuable tools and services for current staff, job seekers and more.

Discover

2011 Work. Designed icons and a UI mood board for the Discover mobile app. Collaborated closely with the marketing and digital teams in an iterative process to develop an icon system that seamlessly works across all digital channels. Created UI themes and refined the design based on feedback. The screen transitions feature a radial effect.

Paypal

2011 Work. Designed a sales product that gives sales teams easy access to event collateral. The tablet product supports field content distribution to sales teams while capturing important metrics on the backend. Using existing brand standards and insights from key stakeholders, I created a branded interface solution. Additionally, I designed supporting digital collateral based on the established brand architecture.

Micron

2011 Work. Redesigned a technical website that helps customers navigate difficult technical details and apply filters. It features product card modules designed to address specific business challenges. In this example, the modules adapt to responsive grids, allowing for the seamless scaling of large amounts of product card information into a highly polished easy to absorb customer user experience.

Hustler Casino

2010 Work. Created branded iterative design concepts for merchandise. Began the journey of transitioning from iterative graphic design concepts into responsive digital products.

Nvidia

2009 Work. Created a package design that effectively conveyed the brand’s qualities and premium positioning. The redesign stands out in-store, blending youthful appeal with a performance edge. The distinctive look features prominently in advertising, web, and promotional campaigns. Created visual assets that captures consumer confidence in the brand and scalable into multiple touch points.

Motorola

2008 Work. Created a package design that effectively conveyed the brand’s qualities and premium positioning. Thoughtful design delivers impact, blending contexture and retail mechanics seamlessly. Design that delivers impact without deviating from brand guidelines. Carefully creating contexture and applying appropriate mechanics to retail elements, responsible for creating concept retail collateral.

Go Sports!

2007 Work. Design and my informative advertisement when I teamed up with a major direct-to-consumer printing company that can screen print on just about anything you can imagine. Put my graphic design skills to the test, creating custom logos for over 2,000 unique customer requests — if you can dream it, I designed it!

Disney

2006 Work. Designed Disney's vintage chic. By drawing on nostalgic marketable elements, new design patterns elevate the brand in fresh ways. This style was applied across various product lines, including art posters, t-shirts, lunch boxes, and more. Iconic designs blend brand equity with vintage flair to boost retail appeal. The innovative use of color and typography results in charming, nostalgic designs that captivate customers.

Oakwood

2005 Work. Design for Oakwood, a global leader in corporate housing and serviced apartments, aimed to create an engaging and modern infographic concept for their college recruitment materials. Visual elements to capture the attention of prospective hires. These graphics can be repurposed beyond traditional collateral, appearing on promotional items like totes, tents, and t-shirts. Alongside other recruitment materials.

Scratch & Sniff

2005 Work. Some of my earliest designs from my time at a perfume factory. I developed a quick range of concepts for a brand refresh, using vibrant, skittle-like colors and trendy design elements to make the brand visually competitive and playful. I also had fun experimenting with names to capture the mood and set the vibe.

EcoSmart

Work from 2005. A bulb manufacturer needed a package design that showcased the brand’s premium vibe. The redesign pops on the shelf and cuts down on cluttered product info. It highlights features like wattage equivalency, running times, and savings in a clean, easy-to-follow way that nudges customers toward a purchase. Plus, the layout is versatile enough to fit different languages and bulb variations.

Auto Auctions

Work from 2004. These are some of my earliest designs from my time at a design agency. I created a quick range of concepts for brand materials for the nation’s largest auction house, using vibrant, nostalgic design elements to make the brand visually stand out and disrupt the market. While some might find the art direction controversial or unconventional, it pushed boundaries and captured attention within the target customer base.

Hustler Casino

2010 Work. Created branded iterative design concepts for merchandise. Began the journey of transitioning from iterative graphic design concepts into responsive digital products.

Oakwood

2005 Work. Design for Oakwood, a global leader in corporate housing and serviced apartments, aimed to create an engaging and modern infographic concept for their college recruitment materials. Visual elements to capture the attention of prospective hires. These graphics can be repurposed beyond traditional collateral, appearing on promotional items like totes, tents, and t-shirts. Alongside other recruitment materials.

NYC School System

Work from 2011. Design and art direction used classroom textures, colors, and visual storytelling to shape the brand’s overall look and feel. NYCDOE played a crucial role as a key stakeholder in approving a microsite designed to house valuable tools and services for current staff, job seekers and more.

Auto Auctions

Work from 2004. These are some of my earliest designs from my time at a design agency. I created a quick range of concepts for brand materials for the nation’s largest auction house, using vibrant, nostalgic design elements to make the brand visually stand out and disrupt the market. While some might find the art direction controversial or unconventional, it pushed boundaries and captured attention within the target customer base.

Scratch & Sniff

2005 Work. Some of my earliest designs from my time at a perfume factory. I developed a quick range of concepts for a brand refresh, using vibrant, skittle-like colors and trendy design elements to make the brand visually competitive and playful. I also had fun experimenting with names to capture the mood and set the vibe.

Kroger

2009 Work. Focused on designing and exploring concepts for generic products with a strategic approach to disrupt the retail space. The aim was to capture consumer preference and build loyalty for parity products by leveraging visually appealing aesthetics and aligning with market trends.

Paypal

2011 Work. Designed a sales product that gives sales teams easy access to event collateral. The tablet product supports field content distribution to sales teams while capturing important metrics on the backend. Using existing brand standards and insights from key stakeholders, I created a branded interface solution. Additionally, I designed supporting digital collateral based on the established brand architecture.

Motorola

2008 Work. Created a package design that effectively conveyed the brand’s qualities and premium positioning. Thoughtful design delivers impact, blending contexture and retail mechanics seamlessly. Design that delivers impact without deviating from brand guidelines. Carefully creating contexture and applying appropriate mechanics to retail elements, responsible for creating concept retail collateral.

Disney

2006 Work. Designed Disney's vintage chic. By drawing on nostalgic marketable elements, new design patterns elevate the brand in fresh ways. This style was applied across various product lines, including art posters, t-shirts, lunch boxes, and more. Iconic designs blend brand equity with vintage flair to boost retail appeal. The innovative use of color and typography results in charming, nostalgic designs that captivate customers.

EcoSmart

Work from 2005. A bulb manufacturer needed a package design that showcased the brand’s premium vibe. The redesign pops on the shelf and cuts down on cluttered product info. It highlights features like wattage equivalency, running times, and savings in a clean, easy-to-follow way that nudges customers toward a purchase. Plus, the layout is versatile enough to fit different languages and bulb variations.

Nvidia

2009 Work. Created a package design that effectively conveyed the brand’s qualities and premium positioning. The redesign stands out in-store, blending youthful appeal with a performance edge. The distinctive look features prominently in advertising, web, and promotional campaigns. Created visual assets that captures consumer confidence in the brand and scalable into multiple touch points.

Go Sports!

2007 Work. Design and my informative advertisement when I teamed up with a major direct-to-consumer printing company that can screen print on just about anything you can imagine. Put my graphic design skills to the test, creating custom logos for over 2,000 unique customer requests — if you can dream it, I designed it!

Micron

2011 Work. Redesigned a technical website that helps customers navigate difficult technical details and apply filters. It features product card modules designed to address specific business challenges. In this example, the modules adapt to responsive grids, allowing for the seamless scaling of large amounts of product card information into a highly polished easy to absorb customer user experience.

Discover

2011 Work. Designed icons and a UI mood board for the Discover mobile app. Collaborated closely with the marketing and digital teams in an iterative process to develop an icon system that seamlessly works across all digital channels. Created UI themes and refined the design based on feedback. The screen transitions feature a radial effect.

Kenmore

2014 Work. Created conceptual explorations for Kenmore's Smart Thermostat mobile app interface, Assure-link—a suite of products empowering homeowners to manage their appliances from their mobile devices. Designed a clean, scalable monochromatic interface, incorporating radial and vertical input concepts, on/off states an intuitive menu navigation. For cu

Hulu

2020 Work. Designed and maintained a structured design library, ensuring consistency across pods and viewports. Focused on human-centered principles to create intuitive, scalable user flows for seamless experiences across Android TV, Roku, Apple TV, web, and native mobile.

Turo

Work from 2019. Created innovative pitch deck ideas for the Los Angeles-based strategy and creative agency, Human Standard™. This example highlights a newly designed filter feature, enabling seamless browsing across verticals with a single, scalable module. Updates to the type ramp, product cards, hierarchy, badging, and overall visual design contribute to a smooth, effortless browsing.

United Airlines

A refined approach to enhancing the traveler experience by delivering relevant content at key moments throughout their journey. Research highlights that integrating contextual cards, actionable prompts, and dynamic modules at pivotal touchpoints significantly elevates the overall user experience in a native mobile environment.

Toms

2019 Work. Created innovative pitch deck ideas for the Los Angeles-based strategy and creative agency, Human Standard™. Conducted an initial audit to pinpoint key areas for improvement from a product designer’s perspective, focusing on elevating the customer experience within their research inventory.

Sears

2018 Work. Translated business goals into a clear and cohesive digital strategy while envisioning innovative concepts for future e-commerce interactions. Worked in a collaborative, integrated environment to better the customer experience and increase KPI's.

Sears Continued

Work from 2014. Partnered with product managers to transform business requirements into a clear and actionable digital strategy. Designed product enhancements, visual artifacts, and user flows to support efficient development. Collaborated in a dynamic, cross-functional environment to shape end-to-end product releases. Developed thoughtful solutions tailored to meet a variety of business needs and challenges.

Under Armour

How smart design sold more gear for Under Armour. We improved Under Armour’s marketplace performance not with guesswork, but with data. By analyzing real user behavior, we fine-tuned the interface making navigation faster, interactions smoother, and decisions easier. The result? A measurable lift in conversion rates, site efficiency, and ROI. When design pulls its weight, the numbers show it.

Under Armour

Good design sells. And we used it to move American Sportswear. Refined UX and UI weren’t just for show they were built to convert. Every interaction was thoughtfully designed, backed by detailed documentation and functional prototypes that brought ideas to life. With sharp attention to detail and a laser focus on the goal, we delivered user-centered solutions that did what they were meant to do: sell.

Freelance Projects

2022 Work. When the brief changed, the work got better. Delivered sharp, user-first UX and UI designs, backed by thorough documentation that left nothing to guesswork. Built functional prototypes, led development walkthroughs, and provided clear, actionable instructions. No fluff. Just high-quality work that met the mark, every time.

Stealth Team - Sinclair Broadcasting

Digital Vision UXUI for all parts of the media broadcast business, ensuring a seamless experience on native mobile, tablet, and responsive desktop for the second-largest U.S. broadcaster. Internal tools and customer facing. Detailed presentation available on request. Working on updating with all project design files.