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Case Studies

Ideas & Explorations

We create amazing Webflow templates for creative people all around the world and help brands stand out.

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Under Armour

How smart design sold more gear for Under Armour. We improved Under Armour’s marketplace performance not with guesswork, but with data. By analyzing real user behavior, we fine-tuned the interface making navigation faster, interactions smoother, and decisions easier. The result? A measurable lift in conversion rates, site efficiency, and ROI. When design pulls its weight, the numbers show it.

Under Armour

Good design sells. And we used it to move American Sportswear. Refined UX and UI weren’t just for show they were built to convert. Every interaction was thoughtfully designed, backed by detailed documentation and functional prototypes that brought ideas to life. With sharp attention to detail and a laser focus on the goal, we delivered user-centered solutions that did what they were meant to do: sell.

United Airlines

A refined approach to enhancing the traveler experience by delivering relevant content at key moments throughout their journey. Research highlights that integrating contextual cards, actionable prompts, and dynamic modules at pivotal touchpoints significantly elevates the overall user experience in a native mobile environment.

Hulu

2020 Work. Designed and maintained a structured design library, ensuring consistency across pods and viewports. Focused on human-centered principles to create intuitive, scalable user flows for seamless experiences across Android TV, Roku, Apple TV, web, and native mobile.

Sears

2018 Work. Translated business goals into a clear and cohesive digital strategy while envisioning innovative concepts for future e-commerce interactions. Worked in a collaborative, integrated environment to better the customer experience and increase KPI's.

Toms

2019 Work. Created innovative pitch deck ideas for the Los Angeles-based strategy and creative agency, Human Standard™. Conducted an initial audit to pinpoint key areas for improvement from a product designer’s perspective, focusing on elevating the customer experience within their research inventory.

Sears Continued

Work from 2014. Partnered with product managers to transform business requirements into a clear and actionable digital strategy. Designed product enhancements, visual artifacts, and user flows to support efficient development. Collaborated in a dynamic, cross-functional environment to shape end-to-end product releases. Developed thoughtful solutions tailored to meet a variety of business needs and challenges.

Freelance Projects

2022 Work. When the brief changed, the work got better. Delivered sharp, user-first UX and UI designs, backed by thorough documentation that left nothing to guesswork. Built functional prototypes, led development walkthroughs, and provided clear, actionable instructions. No fluff. Just high-quality work that met the mark, every time.

Stealth Team - Sinclair Broadcasting

Digital Vision UXUI for all parts of the media broadcast business, ensuring a seamless experience on native mobile, tablet, and responsive desktop for the second-largest U.S. broadcaster. Internal tools and customer facing. Detailed presentation available on request. Working on updating with all project design files.

Turo

Work from 2019. Created innovative pitch deck ideas for the Los Angeles-based strategy and creative agency, Human Standard™. This example highlights a newly designed filter feature, enabling seamless browsing across verticals with a single, scalable module. Updates to the type ramp, product cards, hierarchy, badging, and overall visual design contribute to a smooth, effortless browsing.